How do you communicate? Social Media? The Real World? Video, Websites, SMS, Email, Snail Mail, Fax, Loudspeaker...
What are you trying to communicate? Product awareness, Brand Awareness, Service Awareness.
What do you want to achieve with your communication? More internet / search traffic. Increase sales / conversions. Customer Aquisition / Lead Generation
The word communication is often missed out when talking about increasing sales. Yet how we communicate is the key to how much new business is generated and how much existing business is retained.
Every business wants more! More sales, more internet traffic, increased conversions, good quality lead generation. And then the question: How are you communicating with your prospects and customers? Everyone stops and thinks! I don't know, how are we communicating!
We send brouchures out in the post, we exhibit at trade shows, we generate traffic to our website, we interact with users on Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube, we send out emails to our subscribers, we distribute Press Releases. The list goes on. Some methods of communication work and some do not. What didn't work first time may not be because the medium was wrong but the message being communicated!
Active Marketing & Communication started out in 1999 to help businesses get found and noticed more on the internet. To generate more search traffic via SEO, content marketing and link building. To capture leads and follow up with relevant information about their business, products and services.
Since 1999 many things have changed. Mostly for the better. In many ways technology has become more accessible to business owners albeit still not taken advantage of. Technology has provided affordable platforms to maximise success! Google Adwords and Facebook for example. Both platforms provide advertising that is easy to use, affordable and transparent.
But remember, advertising is not marketing! And marketing is a form of communication that requires a little bit of thought before taking action!